The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other facts regarding modern-day B2B marketing. We go over just how the acquiring trip is currently completely fragmented and the manner in which area structure can help marketing experts take back control of the explorat… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths regarding modern-day B2B marketing. We go over exactly how the buying journey is now entirely fragmented and also the manner in which area building can help marketing experts retake control of the dis… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other realities concerning modern B2B advertising. We review just how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketing experts retake control of the discov… Read More